São Paulo: A City Without AdsFrom Adbusters #73, Aug-Sep 2007
"In 2007, the world’s fourth-largest metropolis and Brazil’s most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. "
I think it would be great to be able to walk down the street without having to see all those advertisements. A couple of funny things from the articles, one resident responded that there were entire neighborhoods that he had never seen because they had been completely obscured by billboards, and Clear Channel, the world's largest billboard corporation, tried to block and mock the city's decision by putting up billboards of their own:
“There’s a new movie on all the billboards – what billboards? Outdoor media is culture.”
Culture? Clear Channel Communications, the company that won't let you listen to the Dixie Chicks on the radio thinks their advertising is culture? Vulture maybe. Culture, no.
Maybe some American cities should clean up their environment a bit and ban some of this visual noise pollution.
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